Valhalla: Branding Styleguide

Branding Guidelines document for the fictional heaven Valhalla (The Norse ‘Viking’ Heaven) for a “Heaven or Hell” branding project.

Valhalla is not a generally known heaven – this branding is an introduction into the market and the campaign is primarily concerned with raising awareness and creating market share.

Judging by the amount of people who play violent video games, competitive sports, or are involved with the military, a heaven where there is ongoing sustained competition is very attractive. I want to attract people living a vigorous life who are interested in intense camaraderie and companionship.