Simplicity and Sequencing
Complex stories can be incredibly emotionally engaging and moving, but for a story to really stick, it needs a simple hook and logline so people can understand it.
UX, UI and coding: the Unicycle-Riding, Juggling Accountant
Are you the type of business who would trust a unicycling juggler with your accounting?
I am moving forward with my Ethnographic study – oh, so much to research! Two books to read! Articles! Presentations! I am attempting to meet with some subject matter experts in the field of ethnography and contextual inquiry in the…
Remediation: A summary of research Jay David Bolter and Richard Grusin, in their book Remediation: Understanding New Media, define remediation as “the process of representing one medium in another’” and they argue that this “is a defining characteristic of the new…
Torch & Anvil Design Framework
A design framework document for Torch & Anvil Goldsmiths including persona mapping, customer journeys, competitive and industry analysis, wireframes and recommendations.
Valhalla: Branding Styleguide
Branding Guidelines document for the fictional heaven Valhalla (The Norse ‘Viking’ Heaven) for a “Heaven or Hell” branding project. Valhalla is not a generally known heaven – this branding is an introduction into the market and the campaign is primarily…