Branding Guidelines for the fictional heaven Valhalla (The Norse ‘Viking’ Heaven) for a “Heaven or Hell” branding project.
(For mobile users: this interactive book may be viewed on the website)
- User Reserch
Judging by the amount of people who play violent video games, competative sports, or are involved with the military, a heaven where there is ongoing sustained competition is very attractive. I want to attract people living a vigorous life who are interested in intense camaraderie and companionship.