In mindfully designing technology, we can make human life better.

Add to resume: “Street Arcade Docent”
If we build a 2-block long immersive street arcade in the middle of a busy city, will people play? OH HECK…

PermalinkJuly 26, 2014
Social Media: Are you building a tribe or are you using your followers?
Asking your social networks for favors isn't free.

PermalinkFebruary 19, 2013
On Sitemaps
Clear information architecture (IA) is paramount to any project involving website design.

PermalinkFebruary 13, 2013
Simplicity and Sequencing
Complex stories can be incredibly emotionally engaging and moving, but for a story to really stick, it needs a simple hook and logline so people can understand it.

PermalinkFebruary 9, 2013
Frictionless
UX is about not creating any friction between what the user expects to happen and what the application expects from the user.

PermalinkFebruary 6, 2013
UX, UI and coding: the Unicycle-Riding, Juggling Accountant
Are you the type of business who would trust a unicycling juggler with your accounting?

PermalinkJanuary 15, 2013
A usable usability test
Tools aren't as important as answering one very important question: the important thing to find out is "What do we want to know?"

PermalinkNovember 9, 2012
Are you solving a problem or just designing a page?
I've decided that for me, UX design is a MMOG, not Solitaire. I'm going to treat it as such.

PermalinkNovember 6, 2012