SYNOPSIS: CafeWell (Health)

I was brought in by Tracey Varnell, the Director of Product Experience, to help craft CafeWell’s user experience strategy, provide personas and user journeys, and gamify this social health network. This platform helps users achieve their health goals, get relevant information, and connect with others.

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Posted: January 22, 2021
Categories: Work

UX/Product Case Studies Slidedeck

A series of case studies illuminating how I work with and for the business to create user-centered tools and digital products.

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Posted: January 22, 2021
Categories: Work

Add to resume: “Street Arcade Docent”

If we build a 2-block long immersive street arcade in the middle of a busy city, will people play? OH HECK YEAH!

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Posted: July 26, 2014
Categories: Awards & Recognition, Life, Motion graphics, User Experience

Social Media: Are you building a tribe or are you using your followers?

Asking your social networks for favors isn't free.

On Sitemaps

Clear information architecture (IA) is paramount to any project involving website design.

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Posted: February 13, 2013
Categories: Definitions, Design, Uncategorized, User Experience, User Interface, Web

Simplicity and Sequencing

Complex stories can be incredibly emotionally engaging and moving, but for a story to really stick, it needs a simple hook and logline so people can understand it.

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Posted: February 9, 2013
Categories: Branding, Definitions, User Research, Writing