Simplicity and Sequencing

Complex stories can be incredibly emotionally engaging and moving, but for a story to really stick, it needs a simple hook and logline so people can understand it.

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Posted: February 9, 2013
Categories: Branding, Definitions, User Research, Writing

Torch & Anvil Design Framework

A design framework document for Torch & Anvil Goldsmiths including persona mapping, customer journeys, competitive and industry analysis, wireframes and recommendations.

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Posted: January 29, 2012
Categories: Branding, Portfolio, User Experience, User Research

Valhalla: Branding Styleguide

Branding Guidelines document for the fictional heaven Valhalla (The Norse ‘Viking’ Heaven) for a “Heaven or Hell” branding project. Valhalla is not a generally known heaven – this branding is an introduction into the market and the campaign is primarily…

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Posted: January 29, 2012
Categories: Branding, Portfolio, User Research

Valhalla: Product Photography

Clothing line and product photography for the fictional heaven Valhalla (The Norse ‘Viking’ Heaven). While the zine and the styleguide may attract a more masculine eye, I am very aware of the draw of the opposite sex in an afterlife.…