On Spec Work The design exercise asks candidates for free work and is a poor substitute for assessing user-centered design. PermalinkPosted: January 23, 2021Categories: Definitions, Product Design, User Experience, Work
On Sitemaps Clear information architecture (IA) is paramount to any project involving website design. PermalinkPosted: February 13, 2013Categories: Definitions, Design, Uncategorized, User Experience, User Interface, Web
Simplicity and Sequencing Complex stories can be incredibly emotionally engaging and moving, but for a story to really stick, it needs a simple hook and logline so people can understand it. PermalinkPosted: February 9, 2013Categories: Branding, Definitions, User Research, Writing
