Simplicity and Sequencing

Complex stories can be incredibly emotionally engaging and moving, but for a story to really stick, it needs a simple hook and logline so people can understand it.

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Posted: February 9, 2013
Categories: Branding, Definitions, User Research, Writing

Remediation

Remediation: A summary of research Jay David Bolter and Richard Grusin, in their book Remediation: Understanding New Media, define remediation as “the process of representing one medium in another’” and they argue that this “is a defining characteristic of the new…

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Posted: February 2, 2012
Categories: Thesis, User Experience, User Research, Writing

The Great Disruption

Op-Ed in the new York Times by Thomas Friedman. Is it worth my time to chase down these concepts? Wish I knew a SME in this…

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Posted: October 12, 2011
Categories: Writing

Case Study: “Made Like Me”

A case study of The1stMovement’s creation of an online jean-buying tool, Lee Jean’s Made Like Me.

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Posted: September 8, 2011
Categories: Branding, Design, Typography, User Research, Writing

Typewriter::Toy Work::Play Me::My Kids

Typewriters are now considered ‘fun’ and ‘playing’ for my kids #vintagenotold

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Posted: May 1, 2011
Categories: Life, User Experience, User Interface, Writing

Sustainability Design Trends

The issue 11/July 2009 David Report A Checklist for Sustainability answers the question of how a company can best conceptualize sustainable design. In this report, there are seven issues brought forth as important aspects of sustainable design (“the seven spokes of the…

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Posted: March 24, 2011
Categories: Branding, Design, User Research, Writing